For people who already know
relationships are everything.
Training and Tech have done you dirty.
Real estate is full of coaching and technology that make huge promises and then leave you with nothing more than a plan.
Things are different at BUILT.
Come with contacts, no matter how messy, and leave with a working referral engine.
Dan Stewart
Founder, Happy Grasshopper
Shon Kokoszka
Founder, ICON Coaching
"I've set a get together with a past client today and asked 3 local people to get together for coffee. All from my texting today! This is working! 😊"
Rachel Cope · Seattle, WA
Next Session
Wednesday, May 20
3:00 PM Eastern · Live Online
By providing your mobile number you agree to receive text notifications from BUILT.
No pitch. No replay. Show up live or miss it.
Here's what recent participants said about their experience.
"BUILT took me from confusion to clarity with my database. I finally know how it should really work and it's amazing!"
Kari Davis
Sanford, ME
"Most platforms hand you tools and tutorials and leave you to figure it out alone. BUILT. is different. We go through the course connecting with our database together. Organizing it happened so much faster than I expected."
Carlous Johnson
Carmichael, CA
"We've seen a huge uptick in our business because referrals are pouring in."
Glenn Hughes
Reston, VA
12/2
For every 12 people who know and trust you, two transactions are already waiting. One repeat. One referral.
42M
Real estate relationships trusted to Happy Grasshopper, across every major brokerage.
6
Weeks to a fully installed referral system that runs whether you're motivated that week or not.
There are no mysteries in building a referral business. It's the result of doing the right things, in the right order, with someone in the room making sure it actually gets done.
Week 1 — Free
The math and the gap
You see the 12/2 formula, calculate your personal income target, and understand exactly how to finally earn the referrals you should. Come to this one and decide for yourself.
Week 2
Your system goes live
Your contacts are cleaned, segmented, and loaded. Your referral system is activated. You leave this session with the foundation of your referral business already installed.
Week 3
Positioning installed
Referral language is woven into every touch. By the end of this week, your communication signals authority and care automatically.
Week 4
Velocity and momentum
You build your weekly activity standard, identify your most engaged contacts, and begin turning responders into referral sources.
Week 5
Compounding the system
You expand from your engagement by activating authentic automation, making sure no one ever slips through the cracks.
Week 6
Annual operating system
You see your 12-month communication roadmap, clearly visualized including quarterly referral targets and the accountability rhythm that keeps you on track afterwards.
Four myths this program was built to bury
Myth
More leads is the answer.
The pipeline problem isn't lead volume. Most agents already know enough people to hit their income goals. Those relationships just aren't being worked consistently, personally, and without sounding like a pitch. Buying more leads is expensive. Building a referral system compounds.
Myth
You need to ask for referrals.
Asking makes the relationship transactional. Positioning is what actually works. When your communication consistently signals competence and care, referrals come without the ask. You become the obvious choice before anyone thinks to look elsewhere.
Myth
Training alone changes behavior.
Agents leave a room fired up and return to the same habits within a week. What changes behavior is a system that runs consistently, whether you feel like it or not. That's what BUILT. installs.
Myth
Your contacts aren't organized enough.
They don't need to be. Come with whatever you have. BUILT. cleans it, segments it, and activates it — session by session, while you're in the room. The starting point doesn't matter. The system is what changes things.
Dan Stewart
Founder, Happy Grasshopper
Dan built Happy Grasshopper to solve one problem: agents had relationships they weren't staying connected to. Over 15 years, the platform has been trusted to nurture more than 42 million relationships for 12,000 agents across every major brokerage. He is a keynote speaker and the author of The Connection Question: What Sales Must Become in the Age of AI.
Shon Kokoszka
Founder, ICON Coaching
Shon spent a decade as President of MAPS Business Coaching at Keller Williams, running BOLD for thousands of agents across hundreds of events. He developed the 12/2 referral framework and has worked with some of the most productive agents in the industry. He knows exactly where real estate training stops short. BUILT is where it starts again.
For broker owners and team leaders
Your agents have relationships they aren't using. Share the May 20 session with your team and give them the chance to build something that compounds. Get your personal referral link on the right.
"We've seen a huge uptick in our business because referrals are pouring in."
Glenn Hughes · Reston, VA
Relationships protect you from whatever the market decides to do next. And every year you're in business, reaching your income goals should get a little easier, because there are more people who've worked with you, who know exactly how good you are, and who are perfectly positioned to send you their friends and family. Come to the first session free and see how close you already are.
Next Session
Wednesday, May 20
3:00 PM Eastern · Live Online
By providing your mobile number you agree to receive text notifications from BUILT.
No pitch. No replay. Show up live or miss it.